Bring the customer back when they need the item and it is genuinely in stock
This is not a points programme. The product computes an individual's purchase cycle and reminds them only when the interval is due and the item is on the shelf of a nearby location.
What is wrong today
- Bulk messaging goes to everyone and produces irritation instead of returns.
- A reminder arrives for an item this location does not have.
- Nobody measures whether the person would have returned anyway.
How it works
The interval comes from receipt history and pack size: for one person it is two weeks, for another three months in the same category.
Before sending, the system checks stock at the location the customer is attached to. No stock, no message.
Consent, channel and suppression lists are stored with the customer. An opt-out takes effect immediately and across every channel.
What it looks like in use
Not a “dormant 90 days” segment, but people whose own rhythm says they are due — and who did not come.
| Segment | Customers | Average basket | Last seen | Action |
|---|---|---|---|---|
| Regulars, weekly | 3,180 | 62.40 | 3 days ago | leave alone |
| Frequent, then gone | 1,240 | 71.10 | 47 days ago | win back |
| Promo-only | 2,060 | 38.90 | 9 days ago | leave alone |
An anonymised example: locations are lettered and the dataset is shared across every screen on this site.
What it is built on
- Real-time stock per location already exists — that is what turns a message into a meaningful one.
- Control-group mechanics are implemented in the platform: without them, measuring returns is pointless.
Who stays in control
Frequency rules and suppression lists are set by the network. For pharmacy there is a hard prohibition: an outbound message must never reveal or imply a diagnosis.
How it is measured
Only through a holdout: a share of eligible customers receives nothing, and the return rate is the difference between the groups.
Show us one critical process. We will show how it runs here.
We look at your cycle: how an order is assembled today, who decides, where time leaks and what the system takes over.