Pricing and margin
Stop holding one markup across a whole category
Where the price sits below the market you give away margin; where it sits above you lose demand. This is about seeing both, item by item.
- who it fits
- Retail
- how often
- on the price review cycle
- roles
- commercial director, category manager
- what it moves
- Margin · Revenue
How it works today
- The markup is identical across the category.
- Promotions run without a baseline and so are never measured.
How it runs here
- 1Match the item to a market equivalent and show match confidence
- 2Put margin, cover and price sensitivity side by side
- 3Cap the recommendation with a margin floor
- 4Leave some items unchanged as a control group
What data is needed
- Sales, cost and stock
- A market price source
Who decides
A price never reaches the till automatically: the recommendation goes through approval and the change has an author.
How it is measured
By the difference in differences against a control group. Without one, the product reports “not enough data”.
Show us one critical process. We will show how it runs here.
We look at your cycle: how an order is assembled today, who decides, where time leaks and what the system takes over.