Customer retention
Bring the customer back when the item is due and in stock
Bulk messaging produces irritation. This is about writing to one person on their own cycle, and only when the item is there.
- who it fits
- Retail
- how often
- on each person's own purchase cycle
- roles
- marketing, commercial director
- what it moves
- Revenue
How it works today
- Messages go to everyone at once, on the marketer's calendar.
- A reminder arrives for an item this location does not have.
How it runs here
- 1Compute the purchase interval from receipt history and pack size
- 2Check stock at the nearest location before sending
- 3Leave a share of eligible customers with no message
- 4Compare returns between the groups
What data is needed
- Customer identity on the receipt
- Purchase history and stock per location
- Consent and suppression lists
Who decides
Frequency rules are set by the network. For pharmacy there is a hard rule: an outbound message must never reveal or imply a diagnosis.
How it is measured
Only with a control group: the difference in return rate between those messaged and those not.
Show us one critical process. We will show how it runs here.
We look at your cycle: how an order is assembled today, who decides, where time leaks and what the system takes over.